STUDY ON REAL ESTATE ECOSYSTEM AND CLIENT ENGAGEMENT

Abstract

The real estate ecosystem in India has undergone a significant transformation in recent years due to rapid urbanisation, regulatory reforms, and increasing consumer awareness. However, despite this evolution, challenges such as inconsistent documentation, opaque dealings, and the rise of non-compliant intermediaries continue to erode customer trust. This research examines the structural, operational, and behavioural dimensions of the real estate ecosystem, with a specific focus on understanding how client engagement influences decision-making, transaction transparency, and overall market stability. Through an analytical assessment of consultancy practices, customer interaction models, and service delivery patterns, the study identifies the key determinants that shape buyer confidence and long-term satisfaction. The paper also evaluates the strategic role of real estate consultants in bridging information gaps, mitigating risks, and fostering ethical, client-centric practices. The findings highlight that effective engagement—characterised by communication clarity, credibility, and verified knowledge—significantly enhances trust, reduces hesitation, and promotes sustainable real estate participation. This study ultimately contributes to the growing literature on real estate professionalism by emphasising the need for structured engagement frameworks that align market growth with ethical responsibility.