Name: Dr. Farha Yashmin Rohman

Affiliation: Assistant Professor, Faculty of Humanities and Social Sciences, Assam Downtown University, India

Email: farha.yashmin@adtu.in / farhayasminrohman@gmail.com

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Dr. Farha Yashmin Rohman is Assistant Professor, Faculty of Humanities and Social Sciences, Assam Downtown University, India.

Educational Qualifications:

• Doctor of Philosophy: Awarded on 31-08-2023 for the thesis on “Portrayal of Identity on Facebook with Reference to Student Leaders in Assam” from The Assam Royal Global University, Guwahati, Assam.
• Master’s in mass communication (Gold Medalist), 2017 from Department of Mass Communication, KK Handique State Open University.
• Bachelors of Arts (History), 2015 from Sibsagar College,Dibrugarh University.
• Bachelors in mass communication (Gold Medalist), 2016 from Department of Mass Communication, KK Handique State Open University

Academic Experiences:

• Assistant Professor, JAIN (Deemed-to-be-University), Bengaluru, Karnataka (February 2023 – May 2024)
• Specialized in teaching New Media, Media laws & Ethics, Development Communication, Reporting & Editing, Media Management, Research Methodology, Human Rights, Indian Polity, Photography, and Advertising & Public Relations.
• Served as Coordinator for Massive Open Online Courses (MOOCs) and Faculty Co- Coordinator for MIS of Journalism and Mass Communication, Board of Syllabus member for the course PCEHRM & ER Supervised 25 students for research under Project Centric Learning, Committee Head of Women & Gender Sensitization Cell, School of Humanities and Social Sciences.
• Assistant Professor, Asian Institute of Management and Technology, (October 2022 - January 2023). Specialized in teaching Folklore, Development Communication, Reporting & Editing, Media Management, Research Methodology, Indian Polity and & Public Relations
• Trainee Studio In-Charge, Royal Global University, (February 2022 - October 2023) Specialised in Multimedia softwares, Photography, Event Management. Served as Student Placement Coordinator & Public Relations Head.
• Public Relations Manager, M/S KK Traders, (January 2018 - February 2019)
• Office Executive, Delhi Public School, Jorhat, (January 2017 - June 2017)

Academic Association History Publications:

a) Research Articles:

• The News Media’s War on Truth: How Propaganda is Shaping Our World. (2024). Indian Journal of Natural Sciences, 14(82), 694 705.https://tnsroindia.org.in/JOURNAL/issue82/IJONS%20-%20ISSUE%2082%20-%20%20FEB%202024%20-%20FULL%20TEXT%20PART%2 %20-%2001.pdf (Web of Science)
• Paper proceeding on international conference International Conference on 'Post Pandemic World Order: Issue and Challenges'. On topic COUNTERING POST PANDEMIC MISINFORMATION TO PROTECT PUBLIC HEALTH AND SECURITY. 'The Social Science Perspective' for the year 2024 (Vol 4 Issue 1 ISSN 2583-9780).
• McDonaldization of Wedding Culture and Its Impact on the Brides of Assam. (2024). [English]. In Thriving Concepts in Women’s and Gender Studies Ways of Perceiving. Apple Academic Press (Scopus Indexed).
• Influence of Facebook and the User’s Perception of Emoticons during the Student Council Election: A Study of Student Community of Guwahati, Assam. (2023). Journal of Mass Communication and Journalism, 13(5).
• New Media, Changing Rituals, and Impact on Married Couples with Special Reference to Assamese Weddings. (2022). In Media Culture Society. ISBN – 13: 979-8888691724
• Usage of Facebook by student leaders in creating awareness regarding Covid-19 in Guwahati. (2022). Indian Journal of Mass Communication and Journalism (IJMCJ), 1(3).
• Twitter Study on the Framing of Covid-19 Communications by the Government of Assam, Vo.13 Issue.01, (11-07- 2021), Global Media Journal- Indian Edition, UGC Care Listed, 2249- 5835.
• Pattern of information disseminated by news portals regardingcovid-19 pandemic inGuwahati, Vo.6 Issue.6, International Journal of Humanities and Social Science Research, pp83-86, RJIF 5.22, ISSN: 2455-2070, Vol. 6, Issue 6 (2020)|International Journal of Humanities andSocial Science Research (socialsciencejournal.in)
• Young Women Generating Impersonate Identities on social media in the Virtue of Self-Objectification, Vo.40 Issue.82 March,2020, Studies in Indian Place Names (SIPN), pp1169-1174, UGC Care-Listed, Impact fa tor 6.1, ISSN 2394-3114.
• “Bollywoodisation of Sports in Indian Cinema” in the 5th World Conference on Media andMass Communication, 2019 organized by The International Institute of Knowledge Management . Proceedings of the 5th World Conference on Media and Mass Communication, Vol. 5, Issue 1 2019, pp. 58-75.

b) Book Published:

• Usage of Facebook by Student Leaders in Creating Awareness Regarding Covid-19 in Guwahati FY Rohman Indian Journal of Mass Communication and Journalism (IJMCJ) 11, 2022
• Bollywoodisation of Sports in Indian Cinema FY Rohman Proceedings of the World Conference on Media and Mass Communication 5 (1), 58-75, 1, 2019
• Young Women Generating Impersonate Identities on Social Media in the Virtue of Self-Objectification. FY Rohman Studies in Indian Place Names ISSN 2394, 3114, 1
• Influence of Facebook and the User’s Perception of Emoticons during the Student Council Election: A Study of Student Community of Guwahati, Assam FY Rohman Journal of Mass Communication and Journalism 13 (5), 1-7, 2023
• Twitter Study on the Framing of COVID-19 Communications by the Government of Assam FY Rohman, RR Sonowal Global Media Journal-Indian Edition, 2021
• Pattern of information disseminated by news portals regarding covid-19 pandemic in Guwahati FY Rohman, R Chanda International Journal of Humanities and Social Science Research